Top Story

e4m_logo.png

Home >> Digital >> Article

UTV expands Toons division, expects to increase productivity by 30 pc

17-November-2005
Font Size   16
UTV expands Toons division, expects to increase productivity by 30 pc

Media and entertainment company UTV has announced aggressive expansion plans for its animation division – UTV Toons. In its endeavour to continually grow this business and provide the Indian market with high quality animation, UTV has deployed multiple licenses of Autodesk 3ds Max 8 software, the latest offering from Autodesk.

Designed to meet the present and future demands of increasingly complex 3D production environments, 3ds Max 8 software will allow UTV to increase the overall productivity of its animation division by 20-30 per cent.

Over the next three months UTV plans to expand its Toons division to house 200 animation technicians at its facility in Mumbai. Additionally, the company expects to migrate at least 80 per cent of all future projects to 3ds Max 8.

Coming close on the heels of their $10 million outsourcing partnership with US-based BKN New Media Inc, this deployment takes on added significance for UTV as it highlights the company’s commitment to the global market and growing its international profile as well.

In addition to this, UTV Toons is also currently executing projects like ‘Tripping the Rift’, a popular animated sitcom in the US, ‘Magic Cellar’ for the South African Broadcasting Corp, and ‘Freej’, the first animation project funded by Dubai’s Media City.

Commenting on the deployment and it benefits, Jyotirmoy Saha, Vice-President, Animation and New Media, said, “Although we have been using 3ds Max for a while now, we felt that it was absolutely necessary for us to expand our facilities in order to service our current and future projects.”

“We chose 3ds Max 8 in addition to offering a 30-40 per cent improvement in rendering time as it also comes equipped with enhanced features such as advanced character development, modelling, texturing and scripting tools. This, coupled with the high level consulting and domain expertise that Autodesk Media and Entertainment offers, is a compelling reason to partner with them,” Saha further said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...