Top Story

Home >> Digital >> Article

US shopping major Groupon acquires SoSasta.com

18-January-2011
Font Size   16
US shopping major Groupon acquires SoSasta.com

Popular international collective buying portal Groupon has acquired SoSasta.com, one of the fastest growing online shopping brands in India. Groupon, a Chicago-based e-commerce website with presence in over 40 countries, is a great resource for bargain hunters.

Commenting on the development, Ananya Bubna, Co-founder and CEO, SoSasta.com, said, “I believe it’s going to be a phenomenal partnership, which will eventually lead to thousands of satisfied merchants and millions of happy customers without holes in their wallet.”

SoSasta, now to be re-branded as Groupon India, will customise the Groupon services as per the Indian consumers’ needs. It will be adding better deals, more product verticals, and explore newer avenues to delight the customer. The new investment in SoSasta will generate employment opportunities nationally.

SoSasta.com currently offers discounts in 11 cities and is looking out at new territories for organic growth. The portal will focus on expanding more local, hyper-targeted deals to subscribers. Following this acquisition, Groupon now aspires to rule in the e-commerce and m-commerce market nationally.

SoSasta is a venture of digital media firm Friday Media (P) Ltd. Launched from Kolkata in 2010, SoSasta.com is building a strong presence in cities like Hyderabad, Delhi, Bangalore, Mumbai, and Pune, among others.

Launched in November 2008 in Chicago, Groupon features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally.
 

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India