Top Story


Home >> Digital >> Article

UK Edition of completes 1 year

Font Size   16
UK Edition of completes 1 year

The UK Edition of completes a year today. Reaching out to the Indian diaspora in the UK, i.e. an estimated 1.7 million Indians through exclusive localized content such as matrimonials, community centre, columnists, commentators, photographs and more, the UK Edition attracts 2,00,000 page views a day.

A reaffirmation of this is the growing number of advertisers who want to target the Indian community in UK, which include Air India, ICICI, Citibank, Boots, Western Union and the Government of UK. “The coming year will see an increase in the number of advertisers, especially in the banking and tourism sectors, who will target the International audience aggressively for growth in revenue,” predicts Salil Kumar, Head – Sales & Alliance,

Comments Sanjay Trehan, Chief Executive-Internet, HT Media Limited, “Asians in the UK are increasingly identifying with us by contributing regularly to the site in terms of feedback, articles, etc. Our First Anniversary coincides with the Pravasi Bharatiya Divas beginning on 9 January. In view of the fact that we are partners, our celebrations will include a microsite on the event, along with a contest with prizes such as a London-Delhi-London ticket to reward loyal UK based surfers.”

Elaborates Bipasha Chanda, Brand Manager,, “We have supported the initiative by providing them visibility on the Web and will be including exclusive coverage of the event on the site. As sponsors, will be publicized on-ground as well as in all communications.”

With the success of the UK edition, is exploring the possibility of launching another edition outside India. “We wish to target the Indian Diaspora in all parts of the world and provide localized news content to them so that they further adhere themselves to the brand. We are evaluating some key markets and will shortly be in a position to reveal our plans,” Chanda tells

Forbes has ranked as the fourth best newspaper website in the world, ahead of the likes of International Herald Tribune. In the previous three years, Forbes has continuously ranked it seventh in the same category.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.