Top Story

e4m_logo.png

Home >> Digital >> Article

Tyroo introduces ad creative customisation features for publishers

28-June-2007
Font Size   16
Tyroo introduces ad creative customisation features for publishers

Tyroo Media Pvt Ltd, part of Smile Interactive Technologies Group, has recently launched an advertisement creative customisation feature for its publishers. It would now be possible for Tyroo’s publishers to change colour combination structures of the text ads according to their site’s requirements. Tyroo Media is the Indian self-serve ad marketplace and was commercially launched for the Internet in June 2006.

Under the new system, publishers can change the colour patterns of text ads with options of 60 colours to suit the varied requirements. Borders, headlines, background, text, URL and other creative components can now be changed to suit the colour requirements of each publisher. This turns out to be a dual advantage, since publishers will be able to highlight the text-ads in a better way, and thus attracts more visitors, which would guarantee better performance through higher clicks. This is in line with the vision of providing Web 2.0 features for Tyroo’s publishers, thereby giving greater control to its publisher partners and allowing them to decide what is best for their site.

Tyroo has a self-serve mechanism and proprietary technology. Tyroo’s self-serve mechanism allows publishers to log onto Tyroo’s website and control their campaigns. This includes deciding which colours to display, which ads to block, etc.

“Having home-grown technology, we can introduce advanced features according to our client’s requirements. Publishers and advertisers, who are our partners, form a very vital component of our feedback system. It’s on the basis of their feedback on the current technology, that we develop such customised features over and above the core technology,” said CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.

Recently, Tyroo had launched the SMS Response Management System in India, which enables small advertisers -- who don’t have a website to advertise on the largest Indian websites -- to advertise through Tyroo’s network and get the leads through text SMS.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)