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Tyroo forms exclusive deal with Cricket20.com for IPL

01-April-2011
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Tyroo forms exclusive deal with Cricket20.com for IPL

Tyroo Media has announced today an exclusive partnership with Cricket20.com, the official partner site for IPLCricketLive.com. Tyroo will be the exclusive network providing sponsor slots to advertisers on the IPL partner cricket site.

Nitin Chowdhary, Business Head, Tyroo Media, said, “IPL has emerged as one of India's premium sports properties, engaging viewers across segments in very large numbers and is now a premium event in the world cricket calendar. As one of the India's leading ad networks, it makes perfect sense for us to partner with Cricket20.com. Cricket20.com reaches a cricket hungry India audience is numbers that are almost on par with the premier cricket websites active in Indian Internet thus creating a great platform for advertisers especially in combination with Tyroo’s flagship rich media products, VooDoo and Catfish.”

He also added, “Apart from Cricket20.com, we also have tie ups with other leading cricket portals like CricketNirvava, KrishCricket, Cricbuzz & Vcricket. The rich media formats have been made available on these portals for wider coverage ensuring advertisers to pitch themselves globally.”

Simon Presland, Senior Business Manager, GreenBerry Media, which owns Cricket20.com said, “Tyroo’s expertise in working with brand advertisers in the Indian market is unmatched. We’re very excited about working partnering with them on bringing advertising opportunities on Cricket20.com to India.”
 

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