Top Story

e4m_logo.png

Home >> Digital >> Article

Tyroo beefs up its gaming bouquet with new gaming channel

22-May-2008
Font Size   16
Tyroo beefs up its gaming bouquet with new gaming channel

Tyroo Media has launched a unique gaming channel as part of its fast expanding inventory bouquet. The inventory names like Miniclip.com, UltimateArcade.com, and Cheatcodes.com, among others, and targets an age group of 13-25 years having high speed broadband connections and good spending power.

Commenting on the new gaming channel, Aditya Khanna, Business Head, Tyroo Media Pvt Ltd, said, “Gaming is one of our strong sub-categories and part of our complete entertainment bouquet that also includes social networking / movies / music / downloads, among others. It is typically being used by advertisers in the FMCG, sports manufacturing and personal technology industries. This adds to the already existing Premium technology, NRI, entertainment, education, auto, cricket, news and regional inventories at Tyroo, making it one of the largest horizontal inventory accumulator in India.”

Most of the audience is Internet savvy and a big influencer in 81 per cent of all family purchase decisions like mobile phones, cars, and holidays, etc. Consisting of premium placements on homepages, game pages and category pages, this inventory is excellent for branding communication.

Currently exposed to four million unique users, these users have five times better recollection power than other age-groups and a higher acceptability to brand exposure. This inventory is available on both CPC and CPM and industry performance suggests CTRs much higher than other verticals. With 72 per cent people buying gadgets and hardware influenced by the Internet, gaming inventory should open up new avenues for advertisers.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...