Top Story

Home >> Digital >> Article

Twitter launches in-stream ads; takes Twitter video ads to the next level

13-October-2017
Font Size   16
Twitter launches in-stream ads; takes Twitter video ads to the next level

Twitter India has launched In-stream Video Ads that will allow advertisers to run pre-roll or mid-roll ads at scale against brand-safe videos from hundreds of the world’s top publishers. Speaking about this new development, Taranjeet Singh, Country Director, Twitter India, said, “Over the past few years, there has been a significant increase in the consumption of video content on Twitter. With In-Stream Video Ads, brands in India can now run, as on Twitter, to align with videos from our premium content partners across sports, news and entertainment.” Three brands: Amazon, Maruti, and Motorola have come onboard as the first advertisers in the market.

Leading publishers including top TV networks, major publishing houses, leagues, magazines, digital creators and professional news outlets globally are partnering with Twitter for this initiative. “In India, our partners include 9XM, Akash Chopra, AajTak, Bloomberg Quint, Buzzfeed India, CNBC TV18, CNN News 18, ESPN CricInfo, ET Now, Femina, Film Companion, Filmfare, Filtercopy, Firstpost, Gadget 360, Gaurav Kapur, Grazia, HistoryTV18, Hungama, India Today, Mashable, Miss Malini, Mirror Now, NDTV, NDTV Profit, Sanjeev Kapoor, The Quint, times-now_1213.html">Times Now, TVF, YRF, Zoom TV and many more,” Singh revealed.

Twitter has also expanded the opportunity for people to discover videos by targeting audiences most likely to be interested in this content. This feature will “make it even more effective for advertisers to align with this great video content at scale,” Singh said.

Singh said that Twitter’s in-stream video sponsorship launched earlier this year has been successful and brands have shown a lot of enthusiasm for this feature. “We announced in-stream video sponsorships with SBI and CNBC TV18 for Budget 2017, Reliance and Filmfare for Filmfare Awards and Nissan and ICC for the Champions Trophy 2017. This assures us that our strategy is working and we look forward to collaborating with brands to come up with some innovative campaigns,” he said.

Advertisers have embraced Twitter Live to achieve varied business adjectives. “Live is a format that advertisers find very intriguing and they use it for accomplishing different objectives such as building awareness, launching a new product, engaging with audiences and building brand resonance,” Singh said. In the past, Jaguar Land Rover leveraged Twitter Live for their auto launch in India, Hyundai did the same for the launch of Tucson, YesBank as the first-ever bank that live broadcast their annual results on Periscope and Myntra with Deepika Padukone.

Video will continue to be a significant part of Twitter’s future plans. It recently announced over 35 live stream and in-stream video partnerships across Asia. “As the past year has shown, Twitter is aggressively investing further in bringing and developing a great depth and breadth of premium video content on our platform,” Singh said. “We’re working hard to bring more video and live video content to the platform,” he added.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products