Top Story

e4m_logo.png

Home >> Digital >> Article

Twitter beta testing Promoted Video ads

14-August-2014
Font Size   16
Twitter beta testing Promoted Video ads

Twitter has announced that it is testing native video ads, which can be viewed within the timeline. In a post on Twitter’s blog, David Regan, Senior Product Manager, (TV and Video) for Twitter said the new ads were a result of earlier tests with a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in users’ timelines. “These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before,” he wrote.

The new Promoted Video ads will become the fourth native advertising platform for Twitter after Promoted Tweets, Promoted Accounts and Promoted Trends. They build upon the recently launched Twitter Amplify program.

Twitter said the Promoted Video ads will be available on a cost per view model, which means that advertisers will only pay when a user starts playing the video. Twitter has also promised advertisers the ability to use video analytics, including completion percentage and a breakout of organic vs paid video views.
 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by