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Twitter announces 16 live streaming content deals

03-May-2017
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Twitter announces 16 live streaming content deals

At its first-ever Digital Content NewFronts on Tuesday, Twitter announced 16 live streaming content deals across sports, news, and entertainment, which will bring hundreds of hours of new premium video content to Twitter.

The announcements include new exclusive original live programming, live games and events, live syndications, extensions of existing live deals, and new always-on live streaming content onto the platform. This presents new opportunities for brands to reach passionate and engaged audiences by sponsoring premium video content at scale.

Here’s a snapshot of the 11 global live streaming content deals that were announced:

SPORTS

  • WNBA: The WNBA will live stream 20 regular-season games per year on Twitter in 2017, 2018, and 2019
  • MLBAM: In addition to weekly live MLB games that stream on Twitter this season, a new 3-hour once weekly MLB program will live stream exclusively on Twitter
  • The Players’ Tribune: #Verified, a new live show, exclusively on Twitter, featuring a modern forum for athletes to connect directly with fans
  • PGA TOUR: The PGA TOUR will live stream 360 video of the 17th hole at TPC Sawgrass during THE PLAYERS Championship

NEWS

  • Bloomberg Media: Bloomberg will debut the first-ever 24/7 breaking news network that will be global, live, social and exclusively on Twitter.
  • The Verge: Later this year users will see Circuit Breaker: The Verge's Gadget Show, a weekly live program that will review and experiment with the hottest gadgets everyone wants
  • BuzzFeed News: MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed, will reach an audience that wakes up for the latest in “fire Tweets.”
  • Cheddar: Cheddar’s Opening Bell is now streaming live daily at 9am ET from the New York Stock Exchange, bringing the day’s finance, tech, and business news to viewers

ENTERTAINMENT

  • Live Nation: Live Nation will deliver select Live Nation concerts and original content exclusively on Twitter
  • IMG Fashion: IMG Fashion will bring exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London, and beyond
  • Propagate: #WhatsHappening is a new live daily, entertainment-driven, primetime show on everything in the world that embraces Twitter’s unique conversation

Growing premium video on Twitter

Over the last four years, Twitter has brought users video content around the things they’re already discussing on the platform, working with the world’s top TV networks, sports leagues, publishing houses and magazines, and professional news outlets. In 2016, Twitter started building on this to bring live streaming video to the platform to create a one-screen experience for live content and the conversation around it. Brands align with all of this content to reach engaged audiences at scale.

Twitter’s live video and Amplify business now work hand-in-hand as it has grown the premium video business to more than 200 premium video publishers across the most active segments on Twitter—from sports and esports, to news, creators, and entertainment. In Q1 this year (second quarter since launching live video on Twitter), the platform delivered over 800 hours of live streaming premium video content across more than 450 events, driving an audience of 45 million unique viewers. This audience is global, mobile, and influential, with 55 per cent of the logged-in live viewers being under the age of 25.

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