Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Trinetra Focus bags social media mandates for Samsonite & Lavie

15-July-2013
Font Size   16
Trinetra Focus bags social media mandates for Samsonite & Lavie

Trinetra Focus, the digital arm of Focus, has won the digital and social media duties for Samsonite and Lavie, manufacturers of travel and fashion bags. Innovations form the core of the campaign. The focus of the mandate is to take conversations on the social media platform to the next level by ensuring continuous engagement and interactions with the target audience through novel campaigns.

Highlighting the core objective of the mandate, Upendra Welingkar, Group President, Focus Circle Brands said, “Social media plays a pivotal role in ensuring continuous brand engagement, especially for the fashion and retail segment. Recent Facebook statistics suggests that among the next generation of consumers, 96 per cent are using social media. Many of these also claim that their purchase decisions are influenced by the information gleaned on these platforms. Making it integral for brands like Samsonite and Lavie to be present on these platforms.”

EP Suresh Menon, Chief Executive Officer, Samsonite South Asia added here, “For us, the key challenge as far as our social media platform is concerned was engaging with the audience on a continuous basis. We have realised that channelising our energies effectively on the social media would enable us to come closer to the customer and in the long run assist us in achieving our business objectives. We were looking at agencies that could provide us with ideal balance of engagement and impact. With their futuristic approach and in-depth understanding of the target audience Focus has been able to capture that effectively.”

Speaking on the mandate, Saumik Barua, Vice President, Trinetra Focus highlighted, “For B2C brands like Samsonite and Lavie, audiences tend to create a perception on the basis of their online interactions and engagements. Our prime objective is to create content and applications that position the brand to reach the masses, who would either purchase the product or inadvertedly share the brands ethos.”

The key responsibilities of Trinetra Focus involve online reputation management, SEO consultation and amplifying social presence. In the second phase, Trinetra Focus will establish the concept of social shopping, wherein they will integrate iframe, a shopping tab on the website, to the Facebook page, allowing users to shop directly from the platform.

The initiatives undertaken will be aimed towards driving the customers towards e-commerce platform.

Tags Trinetra Focus Samsonite Lavie Upendra Welingkar EP Suresh Menon Saumik Barua

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.