Top Story


Home >> Digital >> Article

Travel is becoming more and more a perennial product: Cleartrip’s Noel Swain

Font Size   16
Travel is becoming more and more a perennial product: Cleartrip’s Noel Swain

“This year has been challenging. However, we see that travel is becoming more and more a perennial product when you look at corporate and leisure travel put together. The sharp increases and dips in business due to season that existed two years, are now more rationalised. While leisure travel has been impacted by 10-15 per cent as compared to last year, corporate travel has been steady,” says Noel Swain, VP – Marketing, Cleartrip. More


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)