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Tradeindia launches news portal for small and medium enterprises

10-April-2008
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Tradeindia launches news portal for small and medium enterprises

B2B portal Tradeindia has launched a news portal, SME Times, for small and medium enterprises (SMEs). Tradeindia.com provides a platform to buyers and sellers across the world.

Launching the portal, Bikky Khosla, CEO, Tradeindia, said, “SME Times will be a one-stop information library for the Exim sector. With our wide reach, the news that we will provide can help improve business practices. As SMEs are exposed to new information, ideas, and values, many will become increasingly aware and interested and, eventually, they will be able to decide what action to take that is best for their businesses.”

“Apart from a daily dose of news, the USP of the portal will rest on the value-added articles written by its staffers, experts and freelancers that will benefit the SMEs,” he added.

The entire business module of Tradeindia revolves around the pledge to help SMEs build a self-reliant India. To keep SMEs informed on the recent policy changes, international trends and how these changes could affect their businesses, Tradeindia comes out with its weekly newsletter, conducts online surveys and organises panel discussions and hosts a Discussion Forum aimed at creating a platform for the business community to exchange business ideas and issues.

News portals are often the SMEs’ first source of new information. Also, news portals help confirm and reinforce the information that people receive about latest developments in the business sector. However, with no news portal devoted entirely to the needs of this sector, SMEs find it difficult to gain reliable information.

SME Times portal has been carefully designed to fulfill the needs of SMEs. Over nine clearly demarcated categories and more than 16 sub-categories will carry news reports that are updated on a minute-to-minute basis. The ‘Editorial’ and ‘Indepth’ sections would carry the views of the Editor and a panel of experts, respectively. The other value-added features include ‘Market Watch’ and ‘Forex Rates’.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)