Top Story

Home >> Digital >> Article

Top Five trends for Indian Gaming in 2018

07-March-2018
Font Size   16
Top Five trends for Indian Gaming in 2018

Here are some predictions for Indian gaming in 2018:

1. Democratization of games continues - Mobile phone continues to revolutionize gaming, making it move from classes to masses. Smartphone shipments breaching the 500M mark in 2018 with higher shipments than feature phone coupled with 5X growth in data consumption will push the total number of mobile gamers to a range of 300-350M. An average casual gamer spends 7-10% of his mobile time on games spending 1/3rd of its entertainment budget as per Google KPMG report. The avg. Indian gamer continues to be male skewed between 16-35 years old playing games across all genre be it sports, arcade, puzzle, action, racing or strategy as shown by game searches on Google. While the overall size of the market in 2018 is still refutable, what is very clear is it is growing at a rapid pace with Chinese behemoths like Alibaba/PayTM, Tencent, Youzu investing in gaming in India. Also Nazara games upcoming 1000cr IPO in early 2018 is a great recognition for the industry as a whole.

2. Social real money games 'hockey stick' growth - We saw massive growth of social real money games, be it skill based like poker and rummy or fantasy sports around cricket and kabaddi. While at one end their monthly active users grew at breakneck speed, at the other end they become some of the top grossing games to invest in serious advertising (TV commercials, full page print ads or bollywood movie associations). The majority of these gamers are male > 25 years who spend a huge percentage of their entertainment budget playing these games. Companies like Games 24X7, Dream11, HeadInfoTech, Adda52, Octro Inc, Junglee Games & Moonfrog labs stood out and will continue to grow stronger next year. 2018 will see not only several me too of these kind of games from even international publishers but also see more fantasy sports games around football, basketball and other sports. E-sports that augment social online games is another trend to watch out in 2018 as it is now a medal game in Asian games in 2022 and being considered for Olympics in 2024.

3. Localization … The Bahubali effect : Top played games on the play store in India till last year were mostly foreign titles which was a huge conundrum for Indian developers. 2017 saw games relevant to the Indian context go up the charts be it board games of Ludo & Snakes & Ladder to card games like Teen Patti & Callbreak. We also saw Indian IP related games like Bahubali & Sachin Saga as top grossing games of the year. 2018 will see several such localization be it on Indian IPs of movies and celebrities, politics and cricket players or Indian relevant sports like Kabaddi. 


4. Monetization improvement through IAPs & advert gaming- Monetization has always been the holy grail for Indian game developers because of Indians' low propensity to pay along with friction to pay. However with digitization, carrier billing and smaller denominations, we saw an uptick towards In-App Purchases (IAPs) in 2017. The trend will accelerate next year as both the barriers- mindset and financial will come down towards IAPs. Monetization through ads will also grow at larger pace as more and more brands realize they can reach an highly engaged audience in non intrusive / interruptive way through native ads. We at GreedyGame say a quantum jump in revenue with several brands exploring how casual games can become an interesting platform to engage with their audience especially when targeting kids and youth. 

5. Pilots of AR/VR games in India | Pokemon-Go follow-up hitting us - Pokemon Go was invariably the first commercially tremendous successful AR game to hit in 2016. Ninatic Labs (makers of Pokemon go) is going to follow it up by Harry Potter AR game in 2018. Apple’s shipping of AR kit & Google’s ARCore compatible with many new phones being shipped next year, we will see a plethora of AR games hitting us in 2018. VR which is an immersive, 3D virtual environment that user can interact continues to not live to its hype due to high cost of headsets (HTC Vive @ INR 77,000; Oculus Rift INR 44,400) coupled with not enough compelling content for it to become mass scale for gaming. From an Indian context, while few local developers like EmpowerLabs, PaperBoat apps will create games around AR/VR tech, the commercial manifestation of this technology in 2018 will be limited in a controlled environment of a mall or a game parlor. Experience zones like Smaash, Amoeba, Playarena where gamers can experience AR/VR games will be go to places for both casual and serious gamers.

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

right
left
PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

A recipient of Indra Nooyi Chairman's Award for Innovation, Gupta joins the advisory and consulting firm as founder member

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

The brand has launched ‘Pretty Har Pal’ campaign which is created by DDB Mudra