Top Story


Home >> Digital >> Article

Tonic Media wins digital media mandate for Viacom18 Live & Radio Mirchi

Font Size   16
Tonic Media wins digital media mandate for Viacom18 Live & Radio Mirchi

Tonic Media has recently been appointed the digital media partner for two accounts - Viacom18 Live and Radio Mirchi. These businesses were won following multi-agency pitches. Tonic's responsibilities extend across online campaigns, social media and digital strategy for the brands.

Viacom 18 Live awarded the duties for five of its international properties and events to Tonic. Live Viacom18 engages with consumers through large format live properties such as Emerge, MTVI Xtreme, MTV Bollyland, MTV Indies Spiro and Comedy Central Chuckle Festival amongst others.

The Tonic team is also keen to start working with Radio Mirchi, which has been named as one of the game changers of the decade by ‘Brand Reporter’ for having changed the dynamics of FM Industry.

Equipped with strategic decisions, Tonic will use a 360 degree approach to help the brand reach out to its target audience and connect through effective content marketing.

The agency plans to deliver cutting edge solutions to the brands and has come up with all encompassing digital plans for both. On the win, CEO, Chetan Asher, said, “We are thrilled to have such exciting brands on board. We will help establish their online presence and boost the reach. Our goal is to develop a long term partnership with our clients in order to create affinity with the millennials and leave a holistic impact through this association. Strategic innovation implemented by the agency across the digital sphere is path-breaking. We will tap into our insights and expertise on the category to execute with speed and accuracy."

Tags Tonic Media Viacom18 Live Radio Mirchi Chetan Asher

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular