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TO THE NEW launches Turnkey OTT platform- 'VideoReady'

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TO THE NEW launches Turnkey OTT platform- 'VideoReady'

Digital services company TO THE NEW has announced the launch of VideoReady, a turnkey TV Everywhere/OTT solution.

VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetise digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for Operators.

Dave Maan, EVP - Video Solutions, TO THE NEW said, “We have always been at digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies.”

Deepak Mittal, CEO, TO THE NEW said, “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of USD 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business.”

At upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.


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