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With a number of e-recruitment portals emerging in India, the competition is intensifying. In an effort to ‘stand out from the rest’ e-recruitment portals are targeting users in a phased manner., Bennett, Coleman & Co Ltd’s recruitment site, for instance, is bringing out a fresh ad campaign series, first of which is already being aired on all cable and satellite (C&S) channels.

Brining out the reason for this initiative, R Sunder, Director, The Times of India group, said that the campaign aimed at building awareness about the brand and highlighting the site’s strengths.

“ features a diverse range of jobs from multiple employers, representing industries ranging from biotechnology to BPO. Through the campaign, the message that goes out clearly is that – if you have a reason, we have the job,” he said.

The campaign, conceptualised and devised by Enterprise Nexus, portrays a series of situations where well performing employees face frustrations at their work place, which prompt them to go for a change. Also in the series are ads depicting situations where employees’ aspirations coerce them into making a change.

Speaking on the ad spends, Sunder said, “Through, The Times group is committed towards the cause of expanding and enriching the Indian e-recruitment market. Our ad spends reflect this commitment and a total of Rs 20 crore has been budgeted for the same.”

Highlighting the strengths of, Sunder claimed that the site had emerged as the fastest growing e-recruitment portal in the country due to several reasons. “Within a span of one year, the portal’s database has grown to 1.8 million. More than 10,000 new resumes are added to the database every day. On day one of operations, the site had more than one lakh live job listings. We would also like to clarify that our objective is not just growing, but to grow the entire e-recruitment segment and expand the market further,” he elaborated.

According to Sunder, Timesjobs had over 10,000 corporates registered with them for their recruitment needs, including Intel, Dell, Wipro, Sify, Infosys, Oracle, Perot Systems, ICICI, Hertz, ING Vysya, TISCO, Yahoo, Google, ABN Amro, Citigroup and IOC.


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