It is learnt that Times Now has entered into tie up with Twitter for a unique arrangement during the forthcoming Lok Sabha elections, wherein the real time sentiments of the citizens and voters will be analysed and trends will be monitored from the tweets and Twitter feeds.
The news channel’s tie-up with Twitter in India will be an interesting experiment to bring television and digital together to report and analyse trends during probably the most interesting elections ever, and that too being fought in media and social media.
Highly placed industry sources have informed exchange4media that the tie-up will be announced next week after final touches to the agreement are given.
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