Top Story

e4m_logo.png

Home >> Digital >> Article

Times Internet’s My.indiatimes.com offers more scope for personalisation

16-August-2007
Font Size   16
Times Internet’s My.indiatimes.com offers more scope for personalisation

Times Internet has introduced My.indiatimes.com, which provides the user with a single window where all content of his choice will reside. The user can select the content that will be featured on his page, and has the freedom to select content from any site that provides really simple syndication (RSS) feeds. This is the first offering from any Indian portal.

Dinesh Wadhawan, Managing Director and CEO, Times Internet Ltd, said, “The consumption of Internet is a very individual process; merely providing one kind of content for all does not work. Here every individual is a niche; his needs have to be met. My.indiatimes.com is our attempt to do just that. Try out our beta version, give us feedback, and watch this space as we add more features.”

Users can drag and drop the boxes, delete content that they do not want, and add whatever they prefer from any site. Users can sign in with their Indiatimes ID and can add content and save their individual page, which means they can access their page from anywhere just by logging in. Also, users can change their preferences as often as they want.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds