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TicketNew Unveils New Brand Identity

25-October-2017
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TicketNew Unveils New Brand Identity

TicketNew, a movie ticketing brand, has undergone an identity change since its inception ten years ago. Over the last ten years, the company has significantly expanded its reach across PAN India. The new identity celebrates the evolution of the brand while reflecting its vision for the future. 

TicketNew has expanded with over 4500 screens and emerged as a popular destination for online movie ticketing. The new identity celebrates the evolution of the brand while reflecting its vision for the future. The logo has been kept contemporary, with a mnemonic that portrays the brand as the friend who nudges you to go to the cinema, by getting you the ticket to the show you want in a theatre you like. The fresh colours are keeping in line with the fresh, quirky tone the brand aims to own.

Talking about the rebranding RamKumarNammalwarthe founder and CEO of TicketNew, said, “Ever since inception, we have had all-round growth year on year. We have gone from being website-only to having a mobile website and app. Our mobile transactions have gone up by over 90%. By adding popular multiplex chains and even more single-screens, we have consolidated our position in the southern market. As we embark on a journey to expand our reach to the rest of the country, the time seemed right to give our identity a revamp and our spirit a reboot. And as we set out on our mission to make people enjoy cinema the way it was intended to – in the cinema hall - we needed a new look and voice that reflects our renewed purpose.”

KartikIyer, CEO, Happy mcgarrybowen, said, "Ticketnew gives us the opportunity to be a part of the magical world of movies. The service they provide allows us to enjoy movies the way they are meant to be enjoyed. At a time when the world is moving towards smaller screens and mobile phones, the brand is one of the few brands committed to making people come closer to the big screen experience. We love their vision and enjoy working with the team. There is much to be done. This is only the first step towards many wonderful things to come. As they say in the theatres, "The show has just begun."

The refreshed identity will feature across company's messaging and engagement with consumers across the board.

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