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Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

18-June-2018
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Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

As per recent research, marketers are willing to spend up to 60.2% of the money on technology/analytical tools that can help them gain relevant insights into their customers’ preferences. At least 3 in 4 organisations are leveraging artificial intelligence (AI) to increase sales of new products and services by more than 10%. Digital marketing ventures such as the Bangalore-based Social Frontier are increasingly using the power of AI to help companies gain traction and strengthen customer relationships in the process.

The technology company’s marketing automation suite Kintegra helps businesses increase their return on investment by reducing the complexities surrounding digital marketing. Kintegra has the capability to disrupt the $643-billion digital marketing industry through predictive intelligence and automation. SF’s clientele includes bigbasket, FreshMenu, Portea Medical, Asianet and LivPure among many others.

Speaking about this, Mr Abdulla Basha, Co-founder, Social Frontier, said, “A successful digital marketing campaign must have the right amalgamation of technological interventions and human capabilities. Technology such as AI has the power to transform the very way a marketing campaign is structured. What makes SF different from other players is that AI forms the core of our campaign designs, which further helps companies understand the customer mindset and conceptualise products accordingly. Kintegra, for instance, can solve issues including use of the product/service not reaching the target audience, limiting experimental marketing budgets for initial customer acquisition, identifying the right marketing channel, and unavailability of the single suite for integrated digital marketing.”

SF recently helped Miss Malini, a popular content site, which had started facing a huge visitor drop with the introduction of the new Facebook algorithm. SF’s Kintegra helped create an environment supporting the smooth flow of new visitors and uninterrupted interaction with the returning users with the fresh content. This increased their page engagement and reach by 57% and 109%, respectively, over a period of just 1 month, with Kintegra. The site also registered a 98% increase in video views.

SF helps simplify the complex and time-consuming process of testing, scaling and optimising complicated advertising campaigns across different social media channels. Its AI-led, sophisticated workflow automation and predictive optimisation ensure that the ads reach the brand’s target audiences. AI-powered marketing organisations are likely to find themselves with more time once the simpler, repetitive tasks have been intelligently automated. Marketing agencies will fare well by better understanding AI and its powerful potential to shape promotional activities. It remains to be seen what the future holds in a world where the thoughts and behaviour of marketers and consumers alike are managed by intelligent and analytics-based software applications.

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