Home >> Digital >> Article

Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

18-June-2018
Font Size   16
Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

As per recent research, marketers are willing to spend up to 60.2% of the money on technology/analytical tools that can help them gain relevant insights into their customers’ preferences. At least 3 in 4 organisations are leveraging artificial intelligence (AI) to increase sales of new products and services by more than 10%. Digital marketing ventures such as the Bangalore-based Social Frontier are increasingly using the power of AI to help companies gain traction and strengthen customer relationships in the process.

The technology company’s marketing automation suite Kintegra helps businesses increase their return on investment by reducing the complexities surrounding digital marketing. Kintegra has the capability to disrupt the $643-billion digital marketing industry through predictive intelligence and automation. SF’s clientele includes bigbasket, FreshMenu, Portea Medical, Asianet and LivPure among many others.

Speaking about this, Mr Abdulla Basha, Co-founder, Social Frontier, said, “A successful digital marketing campaign must have the right amalgamation of technological interventions and human capabilities. Technology such as AI has the power to transform the very way a marketing campaign is structured. What makes SF different from other players is that AI forms the core of our campaign designs, which further helps companies understand the customer mindset and conceptualise products accordingly. Kintegra, for instance, can solve issues including use of the product/service not reaching the target audience, limiting experimental marketing budgets for initial customer acquisition, identifying the right marketing channel, and unavailability of the single suite for integrated digital marketing.”

SF recently helped Miss Malini, a popular content site, which had started facing a huge visitor drop with the introduction of the new Facebook algorithm. SF’s Kintegra helped create an environment supporting the smooth flow of new visitors and uninterrupted interaction with the returning users with the fresh content. This increased their page engagement and reach by 57% and 109%, respectively, over a period of just 1 month, with Kintegra. The site also registered a 98% increase in video views.

SF helps simplify the complex and time-consuming process of testing, scaling and optimising complicated advertising campaigns across different social media channels. Its AI-led, sophisticated workflow automation and predictive optimisation ensure that the ads reach the brand’s target audiences. AI-powered marketing organisations are likely to find themselves with more time once the simpler, repetitive tasks have been intelligently automated. Marketing agencies will fare well by better understanding AI and its powerful potential to shape promotional activities. It remains to be seen what the future holds in a world where the thoughts and behaviour of marketers and consumers alike are managed by intelligent and analytics-based software applications.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space