Top Story

e4m_logo.png

Home >> Digital >> Article

The world today demands diversity in news more than ever before: Anna Belkina

15-February-2016
Font Size   16
The world today demands diversity in news more than ever before: Anna Belkina

Anna Belkina of Russia Today addressed the audience and the broadcast media persons present at News Next 2016. Anna specially flew in from Moscow for the event. She spoke about her channel Russia Today (RT) which celebrated its 10th anniversary.

RT caters to global audience in languages like Spanish, Arabic and Spanish and they also have online content in German, French and Russian. RT has successfully established itself as the eminent of journalism to the western media and it is the place to go to for matters concerning Russian national news and international news. RT channels are available to more than 700 million people across 100 countries in over 5 continents, 75 million people watch RT over the week and 35 million people watch it daily across 38 countries. In 2013 RT became the first ever news channel to cross the 1 billion views mark and they have 50 million unique users weekly. Their channel has won Emmy Awards thrice for news.

She also spoke about how there is exposure in abundance for news today and international news player like BBC and CNN have welcomed many new voices through the years. She mentioned how India’s Times Now has gone international and is now available in UK too. Such drastic changes in the industry leads to inevitable questions like do consumers even need these many sources of information and what purpose do these broadcasters serve and who decides that which story should make the cut?

Choices are being constantly made about which stories are to be covered, which expert’s commentary should be taken and all of this forms a particular perspective. She mentioned how it is necessary to have conversations that question the society and its policy makers because a global society is the form of a stable world.

She concluded by saying that there is natural appeal in new ideas, new angles and new opinions and the appeal is even greater if people might not have a way to make themselves heard, but if you are eager to share then there are people ready to listen. The world today demands diversity in news more than ever before. 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients