Top Story

e4m_logo.png

Home >> Digital >> Article

The Huffington Post partners with Times Group to launch Huffington Post India

22-August-2014
Font Size   16
The Huffington Post partners with Times Group to launch Huffington Post India

The Huffington Post Media Group and The Times of India Group today announced their partnership to launch an Indian edition of The Huffington Post.

The English-language website will combine The Huffington Post’s award-winning news and blogging platform with the local expertise and reach of The Times of India Group. Targeting India’s rapidly expanding Internet user base, which is expected to reach 370 million by 2015, HuffPost India will cover issues ranging from politics, media and entertainment to technology, religion and lifestyle, and open up The Huffington Post’s blogging platform to users.

The announcement was jointly made by Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, and Satyan Gajwani, CEO, Times Internet, the digital arm of The Times of India.

“I’m delighted to launch HuffPost India, which will be our 12th edition since we began our international expansion three years ago,” said Arianna Huffington. “In addition to being a hub for global news and a country that embodies much of the ancient wisdom the world desperately needs now, India has deep personal significance to me. When I was 17, I studied comparative religion at Visva-Bharati University, outside of Kolkata, and traveled across India, falling in love with the country – a love affair that has continued to this day. So, I’m extremely grateful for the chance to bring HuffPost to India to tell the stories that matter most – in words, in pictures and in video.”

Gajwani added here, “The Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world. They’ve coupled a best-in-class technology platform with a fresh way of approaching the world’s issues today. We’ve demonstrated our ability to meaningfully grow international media brands, such as Business Insider, Gizmodo, and more. We are excited to combine HuffPost’s world-class product with our local reach with consumers and advertisers to tailor-make a great new destination for Indian consumers.”

“As the world’s largest democracy, and with a middle class of more than 250 million people, India is a critical destination for any global media company,” said Huffington Post Media Group CEO Jimmy Maymann. “And with Indian household consumption predicted to continue to grow nearly 20 per cent per year, this partnership gives us an ideal entry into what is expected to become the world’s fifth-largest consumer market within the next 10 years.”

The Huffington Post and The Times of India Group will establish an editorial team based in New Delhi. The site is slated to launch later this year.

The Huffington Post has 86 million monthly global unique visitors (desktop only, comScore, June 2014). HuffPost’s integrated global newsroom has hundreds of editors across 11 countries, who collaborate in real-time to create content in eight languages using a custom unified tech platform.
 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients