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The Hindu digital edition now charges Rs 400 as subscription fee

16-February-2007
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The Hindu digital edition now charges Rs 400 as subscription fee

The Hindu has introduced fee-based subscription for its put its e-paper. It is charging Rs 400 per month for accessing the digital edition of The Hindu. Earlier, it was available to readers for free.

In contrast, Hindustan Times had launched its e-paper initially in the paid-subscription mode. But subsequently it made its e-paper free.

When exchange4media contacted Nagarajan, Product Manager of The Hindu’s e-paper, he said, “The reason for making it a fee-based subscription is due to the high payments that have to be made to telecom companies in lieu of Internet charges.” He added they were targeting the NRI readers who can afford to pay the price.

The Hindu launched its online newspaper edition www.hindu.com in the first week of November 2006. Three editions of the newspaper – that of Chennai, Hyderabad and Delhi – have been made available in digital form in the first stage. It’s uploaded for viewing at 6 AM every day.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)