Home >> Digital >> Article

Technology is changing news business: Experts

03-September-2012
Font Size   16
Technology is changing news business: Experts

With news being consumed through various media platforms, conventional news dissemination through TV alone may soon become a thing of the past. With cheaper broadband and growing use of smartphones and other mobile devices even in small towns, the way news is consumed has evolved. The implications for broadcasters are many. With digitisation of cable TV in November, the broadcast scenario is set for the next leap in India.

For Atul Phadnis, Founder and CEO, What’s-On-India, news delivery via internet or mobiles is a growing phenomenon broadcasters can no longer overlook. Increasing access to mobile apps is also changing the game plans of players.

However, not everyone agrees that technology will be king. Sheela Bhatt, Editorial Director, rediff maintained, “Technology is very significant, and it drives and influences us. But content is always is king. We Indians are very emotional people.” She remarked that people have a way to adopt, absorb and make the best use of technology, which even the inventor had not thought of.

Neeraj Sanan, CMO, MCCS (India), considers technology more in terms of distribution and how to reach consumers, while content is more about perspective. “From the consumer’s perspective, it is about the best form of media vehicle from which he can get the content that he wants,” Sanan said, adding that the definition of news is no longer ‘news’.

According to Sanan, there will always be the need for consumption; hence the utility of new media devices such as iPads, tablets, mobile phones. Internet will replicate television. An example of using technology in content creation is that of messages on Twitter. Noting that B2B application is much faster, he commented, “We are in the business in manufacturing and monetising content and not just in the television business.”

Rahul Razdan, President, ibibo, Mobile and Games, felt that mobile devices are the hardware and the internet is powering it. If there is no internet, then there not much use for mobile phones in this process. Commenting on how technology is radically changing everything, Razdan noted, “There was a time when journalists used to chase actors to take their bytes and interview them, but now actors are active on Twitter to stay connected with people.”

Industry experts feel that India is a big, under-served market. Everyone today is a content creator; but content is not about writing English, it is about giving a sense to the story. Classical journalism is obsolete as anybody can be a journalist – thanks to blogs, tweets, citizen journalism. There is an opportunity to make money and new technology is going to aid that.

Sheela Bhatt, Rahul Razdan, Neeraj Sanan and Atul Phadnis were speakers at exchange4media-organised NewsNext on August 31, 2012. It was presented by Dish TV and powered by Television Street Maps.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye