Top Story


Home >> Digital >> Article

TBWA-Ignitee combine on a roll; bags Visa, Style Spa and more

Font Size   16
TBWA-Ignitee combine on a roll; bags Visa, Style Spa and more

Within months of forming their strategic partnership, the TBWA-Ignitee joint entity has bagged some prestigious digital assignments, which include Visa and Style Spa, among others. The new businesses have been signed by the combine in Delhi, Chennai and Mumbai.

Commenting on the new wins, Shiv Sethuraman, Group CEO, TBWA\ India, said, “I am pleased with the start that we have made. I am also glad that the range of assignments that we have secured is wide – from integrated digital campaigns to website creation to media planning and buying. We were confident we had found the right model to take to market, and it is nice to see this belief being validated by the clients.”

Atul Hegde, Chief Executive Officer, Ignitee, added here, “This is a great start to our partnership. We now look forward to jointly creating doing great work for these brands. I must say I’m very impressed to see the TBWA\ team investing so much time in educating their clients on the opportunities the digital landscape offers. This will lead into many more such success for our new combined team.”

The assignment for Visa involves driving awareness for pre-paid cards, which includes creation of a microsite. Style Spa, a branded furniture retailer and manufacturer based out of Chennai, has also chosen the agency to create a user-friendly website.

TBWA\, a part of Omnicom Group Inc, creates ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa, among others.

Ignitee Digital Solutions provides 360 degree solutions for its clients, including media planning and buying, search marketing, and creative and technology solutions.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube