Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Tata Indicom to provide mobile advertising courtesy Mast Mobile Media

20-December-2006
Font Size   16
Tata Indicom to provide mobile advertising courtesy Mast Mobile Media

Mast Mobile Media Pvt Ltd, an India-based mobile entertainment company, and Tata Indicom have announced the readiness of mobile advertising solutions on the their network. With this partnership, Mast Mobile Media will provide Tata Indicom with ad-serving technology for its Brew and WAP data services via the former’s advertising engine, which is exclusively licensed by the company from eMbience Inc for the Indian market. eMbience’s platform enables authoring, porting and serving interactive downloadable advertisements across mobile devices.

Pankaj Sethi, President-VAS, Tata Indicom, said, “The mobile phone is a device which has the two-pronged advantage of being ubiquitously mass, and at the same time an interactive one-to-one medium. We are proud to be pioneering with Mast Mobile’s advertising solution that will lead the way to an interactive mobile engagement of India’s large potential audience.”

Dynamic advertisements on Tata Zone applications will appear in the form of graphical banners with several options to initiate the user in engaging in a phone call with the brand, triggering a return IVR call, downloading mobile content, sending an SMS, or participate in interactive voting. Advertisers in turn will be able to deploy their communication across several Brew applications and WAP pages and collate their viewers’ responses to their marketing campaigns.

Tata Indicom will first offer this unique advertising offering only on their soon-to-be released Digital Music Download service. On their reason to launch advertising with this service, Sethi said, “The Music Player is a sticky application where users will come back to play their music. These kinds of applications will fulfil advertisers’ needs to keep their customers engaged through multiple interactions.”

The release of this dynamic ad solution across applications and data touch points marks a bold initiative to immerse subscribers in interactive mobile marketing as they use tools and applications on their devices.

Dr Nimish Srivastava, Founder, Mast Mobile Media, said, “The mobile is the most personal device in the hands of the customer. Snacking on mobile content has become the latest fad, and is here to stay. Interspersing non-intrusive, enticing advertising, during the snacking experience is a highly effective means for brands and advertisers to both connect with consumers and track their behaviour.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore