Home >> Digital >> Article

Survey captures Indian bloggers’ mindset

03-September-2012
Font Size   16
Survey captures Indian bloggers’ mindset

Given the increasing influence of bloggers today, 20:20 MSL and Blogathon India in media and event partnership, conducted a survey aiming to capture Indian bloggers’ mindset. The event facilitated interaction between bloggers across different specialisations, and between brands and bloggers.

The survey had a sample of 90 blogs, consisting of bloggers from all important domains (technology, fashion, food, and lifestyle) and also bloggers from unique categories, for instance a blogger who blogs on blogging. All respondents of city’s first blogathon held on May 26, 2012 were from Delhi NCR. Since the preliminary research showed that there are many who blog on technology, the viewpoints were broken between technology and non-technology.

The methodology overview revealed that there are 44 per cent tech bloggers and 56 per cent non-tech bloggers; also women comprise 37 per cent of the blogging crowd.

It says that majority of bloggers spend less than five hours blogging every week, however, technology bloggers blog as heavily as more than 40 hours per week.

According to the survey, Dell and Samsung engage with bloggers the most. In terms of social network, Facebook and Twitter emerged as the top preferred social platforms to connect with bloggers and Pintrest is the fastest emerging in terms of popularity as bloggers spend increasing amount of time there. In terms of social networking popularity, most bloggers believe that no social networking website can beat Facebook in next five years when it comes to number of users.

The survey speaks broadly about gadgets, e-commerce and brand ambassadors. Conventional brand ambassadors such as Aamir Khan, Sachin Tendulkar, Amitabh Bachchan and Shah Rukh Khan still make for the most favorite brand ambassadors.

Flipkart is the top e-commerce site for all bloggers, while a Samsung Tab and a Canon DSLR (apart from all Apple products) are the most desired gadgets among the bloggers today.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told