Top Story

e4m_logo.png

Home >> Digital >> Article

SureWaves with exchange4media hosts Delhi edition of E-commerce Power Breakfast on Diversity Marketing

18-August-2015
Font Size   16
SureWaves with exchange4media hosts Delhi edition of E-commerce Power Breakfast on Diversity Marketing

After the success of the Bangalore edition, the E-commerce Power Breakfast on Diversity Marketing will be held in Delhi on 19th August 2015.The Bangalore edition brought out some interesting insights on Diversity Marketing from marketers of top e-commerce brands like Bharat Matrimony, Portea Medical, Quikr, CapriCoast.com, Bluestone, redBus.in and Zivame. It reinforced the fact that in a culturally diverse country like India, 'Diversity Marketing’ assumes tremendous importance. It provides the marketer the ability to customize a product or a service as per preference of the consumer group and communicating it through a medium as well as the messaging, which resonates with the consumer group and makes them adopt the product or service at a faster rate.

To explore more exciting breakthroughs in ‘Diversity Marketing’, SureWaves - the media convergence pioneer, is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for E-Commerce in India’ as a platform for thought leadership on 19th August 2015 in New Delhi. The session will see top marketing minds from the e-commerce sector- Sharat Dhall, President, Yatra.com; Prabhakar Tiwari - CMO, PayU; Naveen Kukreja - Group CMO (Policybazaar.com) & Managing Director (Paisabazaar.com), Saurabh Srivastava, Chief - Marketing Officer, MobiKwik; Nitin Agarwal, Sr. Director, Marketing at ShopClues.com; Manisha Rana - Marketing Head, Magicbricks.com; Paroma Sen - Marketing Head, NDTV Ethnic (IndianRoots.com) and Priyanka Chugh, Senior Manager, Content and Marketing, YepMe; who will be sharing their perspectives on how ‘Diversity Marketing’ can propel explosive growth for the E-commerce industry. Moderating the discussion will be industry veteran, Vikram Sakhuja, whose throughout his illustrious career has handled brands across varying sectors, thus enabling deep insights on the facets of Diversity Marketing.

The discussion at the Power Breakfast will highlight the marketing challenges faced by the E-Commerce sector and what are the key communication/marketing mediums they can use to engage their vast and diverse consumer base. The session will also focus on how the attempt to address local needs of consumers within a diverse, segmented TG, has led to various marketing innovations from the e-commerce sector.

SureWaves is a next-generation media company that is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information technology and knowledge tools.

Tags SureWaves power breakfast

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular