StratosHear extends AdRBT solution to M&E industry; in strategic pact with MAX
After launching its mobile advertising network, MobiAdz, in September 2010, StratosHear Technologies has announced that its mobile audio advertising solution, AdRBT, has extended its reach to the media and entertainment industry and has been used to successfully increase TV viewership. AdRBT represents a compelling and scalable new media platform founded on a simple concept – audio ads replacing caller tunes periodically to deliver effective brand messages directly to consumers.
In the media and entertainment industry, Star Plus and Colors have also worked with StratosHear to promote their programmes through innovative audio medium solutions.
Very recently, StratosHear and SET MAX had rolled out a dynamic AdRBT campaign, wherein the audience heard catchy creatives intriguing them about the channel’s comedy movie of the day. The MAX campaign was launched across key Hindi speaking markets of Delhi, Maharashtra, Gujarat, Uttar Pradesh, Madhya Pradesh, Mumbai, with the objective to create a buzz about the film festival ‘Comedy Dhamaka - Hansi ka Mahabhog’ in order to drive more eyeballs to this festival. The campaign’s creative jingles were created in the voice of popular comedian Ehsaan Qureshi. The campaign is claimed to have reached out to more than 5 lakh people across the chosen markets and was successful in achieving MAX’s objectives.
Gaurav Seth, VP and Head Marketing, MAX, said, “This campaign has been instrumental in meeting our reach objectives for promoting the ‘Comedy Dhamaka’ festival on MAX. We explored mobile as a mass marketing tool as it is targeted and clutter free to catch the attention of today’s audience, to tap the communication opportunities available in the growing mobile space and expand virally the information, which is engaging and interesting.”
Kushal Sanghvi, Executive Director, StratosHear Technologies, added here, “We are very excited to work with MAX on their campaign. Brands have the ultimate creative flexibility when choosing AdRBT as their advertising medium. By coupling the comic brilliance of the well-known Ehsaan Qureshi with the timely delivery of messages, MAX was able to spark consumer interest and drive increased tune-ins to their shows.”
Meanwhile, StratosHear has rolled out AdRBT on mobiles across India. A broad spectrum of brands across many industries such as Philips, Apollo Hospital, General Motors, Nirula’s, Action Shoes, KLM, Khazana Jewelers and others, have used StratosHear’s audio advertising solutions to deliver effective campaigns across the country..
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