Top Story

Home >> Digital >> Article

Stay connected with Tata Indicom’s Non-Stop Mobile for only Rs 50

22-October-2005
Font Size   16
Stay connected with Tata Indicom’s Non-Stop Mobile for only Rs 50

Tata Indicom’s new service, Non-Stop Mobile, is set to redefine mobile telephony by allowing users to stay connected for two years without recharging. Users, through the new ‘Non-Stop Mobile’ range of handsets, can receive free incoming calls for two years and 100 per cent talktime by simply recharging for as low as Rs 50.

Tata Teleservices, the first operator in India to launch this service, has come out with a TVC that effectively publicises this service. The TVC, directed by Prasoon Joshi, has actress Kajol playing the role of a newsreader and Ajay Devgan as a news reporter. Kajol and Ajay, through the ad, announce this special pre-paid offer and build anticipation and sales momentum. Though the new ad builds on the existing Truepaid Communication, Ajay and Kajol are seen in a different avatar to refresh communication.

The news format of the ad highlights the excitement of the offer among common people, while the brand name reminds the service’s benefits of staying alive on the network without recharging every month.

The service is being advertised through TVC, print, radio and outdoor.

Abdul Khan, VP, Marketing, Tata Teleservices Ltd, said, “This service gives Indians a whole new way of looking at mobile pre-paid. Our objective was to get rid of the pain of recharging every month.”

Charles Antony, MD, Tata Teleservices (Maharashtra) Ltd, said, “We are deeply committed to translating the Tata vision into the field of communications bringing a fair deal and a better quality of life to millions of Indians with this unique service.”

The company’s target audience for this new service is the country’s mass, who Antony believes, is the ideal customer segment for this revolutionary service. He said, “By changing the lives of this category, India can truly achieve a higher mobile penetration. This is our contribution to the Indian telecom industry by way of enhancing the reach of telecom services to a larger population.”

This service is now available in four new and trendy handsets – Indicom Star (Rs 3,999), Indicom Ace (Rs 2,499), Samsung Neo (Rs 2,999), and Kyocera Prisma (Rs 3,249).

Tata Teleservices is targeting 10 million customers through this new service.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'