Top Story

e4m_logo.png

Home >> Digital >> Article

Starcom MediaVest Group & DigitasLBi win Lodha Group’s digital mandate

23-April-2015
Font Size   16
Starcom MediaVest Group & DigitasLBi win Lodha Group’s digital mandate

SMG Convonix, the digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the overall digital mandate for Lodha Group, real estate developer.

Under the umbrella of this partnership, which will jointly shape the digital strategy for Lodha Group, DigitasLBi will be responsible for managing all digital assets including websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics.

Lodha Group zeroed in on the combination of SMG Convonix + DigitasLBi after multiple rounds of evaluation across major digital strategy and digital media firms.

"We are very excited about beginning this new partnership with Lodha Group, said Sarfaraz Khimani, COO of SMG Convonix. "With property investment interests from across the globe, we are hoping to help them expand reach to customers in India and Indian’s living abroad. They are already ahead of the curve in their category when it comes to marketing and we look forward to up the ante in making digital a stronger and more valuable part of their marketing mix."

Amaresh Godbole, MD - India, at DigitasLBi commented, “The past few years Lodha Group has been consistently differentiating their brand with a distinct creative signature. They are truly visionary, which is inspiring for us in terms of creative and technology possibilities. Our attempt will be to see how digital best integrates with Lodha’s iconic projects across key customer consideration sets and deliver the relevant proposition with targeted storytelling, leading to measurable results for brand scores and sales.”

Tags Lodha Group Starcom Mediavest DigitasLBi SMG Convonix

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular