Top Story

e4m_logo.png

Home >> Digital >> Article

SonyLIV enters into strategic tie-up with Web Talkies

07-June-2017
Font Size   16
SonyLIV enters into strategic tie-up with Web Talkies

SonyLIV has announced a strategic partnership with Web Talkies. With this new association, seven original web series from Web Talkies, including popular shows like CM CMHotaHai and Maid in India(Season 1 & 2), will now be available on SonyLIV’s web and mobile platforms.

This development follows close on the heels of SonyLIV’s recent partnerships with several leading original content creators across India. Web Talkies is a platform for personal entertainment which creates, acquires, and delivers highly-relatable and engaging content for Indian viewers. Its original web series like Current 440 Volts, Gang of Big Boys, Border Border, SamadhankiSamasya and Mushaira Unplugged have received positive response from viewers, thanks to their quirky takes, witty dialogues and humour.

With its extensive library of diverse and high-quality original content offerings, SonyLIV, the digital platform of Sony Pictures Networks India is becoming a comprehensive melting pot of India-based digital entertainment. The platform also recently tied up with Pocket Aces to add high-quality short-form comedy and food-related videos to its vast content library.

Speaking about the development, UdaySodhi, EVP and Head – Digital Business, SonyLIV, said, “Having pioneered and popularised the concept of original entertainment in India, we wanted to go a step further and curate the best of original content from across the country on our platform. Our partnership with Web Talkies is yet another step in that direction to offer high-quality entertainment to our esteemed viewers. Through our strategic partnerships as well as our own offerings, we have created the biggest repository of premium original content in the country. Our intent is to offer complete entertainment across genres of content and this partnership is a progression in that direction.”

VirendraShahaney, Chairman and Managing Director, Web Talkies, said, “Our partnership with SonyLIV gives our content a great platform and we are sure that this milestone will be crucial in making Web Talkies content the most watched digital content in India.”

Tags SonyLIV Web Talkies

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)