Home >> Digital >> Article

Social media garners visibility for Chhattisgarh Tourism

09-February-2012
Font Size   16
Social media garners visibility for Chhattisgarh Tourism

Chhattisgarh Tourism Board (CTB) is taking initiatives in a big way on social media to attract tourists to the state. As part of its digital strategy, CTB is marking its presence on digital and several social media platforms to engage with tourists and highlight the unexplored beauty and marvels of architecture of Chhattisgarh.

CTB had brought on board Internet Moguls as its social media agency a few months back to establish Chhattisgarh’s digital presence. The Board has initiated a campaign tapping various social media platforms like Facebook, YouTube, Twitter and many more to highlight the lesser known facts of Chhattisgarh.

This proactive approach to post feeds on developments, festivals, photographs and actions online is paying off for the Board. Keeping alive the main theme of marketing campaign, ‘Full Of Surprises’, some of the steps encompassed include: instant sharing of feedback on Facebook, fan page on Twitter, showcasing photographs of the state on Flickr, intense blogging activities, and showcasing videos on YouTube.

Commenting on the digital strategy, Ashutosh Sharma, Media Consultant, Chhattisgarh Tourism Board, said, “Social media helps to connect with people beyond geographical boundaries. For a new state like Chhattisgarh, this medium was more importance to make a bigger impact. Through this initiative, we have successfully managed to tap considerable audience and the numbers are still growing. The idea of highlighting every aspect of the state on different social media platforms has been well executed and implausible results have been achieved.”

Adding to this, Avijit Arya, CEO & Founder, Internet Moguls, said, “With a 24-hour watch on what is being said on the Facebook page, our team engages with the audience online to give instant feedback to their queries. The idea is to create Chhattisgarh as an easy name to recollect while deciding on holiday destinations. A series of contests like ‘Fan of the month’ would be starting next week onwards to increase interactivity with people online.”

In addition to social media, CTB has also rolled out a 360-degree campaign encompassing print, television, OOH, radio and online media. The advertising and marketing expenditures have been budgeted at approximately Rs 7 crore. The campaign portrays the spirits of the state centered on its marvels and the experience that it offers. The campaign is signified by ‘I’, which emphasises on the traveller’s pleasure, thereby making the campaign personal, emotional and relatable. CTB also collaborated with Live Media to widen its reach to the masses with places like Coffee Café Day, McDonald’s, Mother Diary and Costa Coffee. The campaign is currently underway in the UK and Germany, and is supported by www.bbc.com for gaining visibility in Europe.

Also read:

20 pc hike in ad spends for Chhattisgarh Tourism in 2012

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye