Home >> Digital >> Article

Snaptu and Facebook partner for mobile app on feature-phones

25-January-2011
Font Size   16
Snaptu and Facebook partner for mobile app on feature-phones

After Facebook apps for the mobile space, the company, in collaboration with Snaptu, created a mobile application for feature-phones as well. In India, where the majority of users are not using high end smart-phones but are still using mostly Nokia feature-phones, this opens up the social network to millions of users.

Facebook continues its meteoric growth worldwide and in India too the company has been very successful. The interaction with Facebook over SMS has also been very positive and company leaders say people are more active and engaged when interacting with Facebook over SMS. At the same time, in a country like India, where handsets are still dominated by Nokia, even though a new wave of Android phones might well change the picture at the ground level, the actual change is still a way off.
Feature-phone users have a more limited access to the popular social networking site, having to interact mostly through SMS, but now, in collaboration with Snaptu, Facebook has made available a version of the website which can be run on lower end feature-phones as well. While this will eventually be a paid application, Snaptu is currently working with a lot of service providers around the world, including Reliance India, to bring the application to subscribers for free.

The new app will also include access to other services, like news, weather, LinkedIn and ESPN, to name a few. It will give users of feature-phones access to photos and other interactions which are limited to smart-phones on the mobile front. To see if your phone is compatible, all you have to do is visit Snaptu’s mobile website from your handset.

On the Snaptu blog, Facebook Head of Mobile Business, Henri Moissinac, said that the new application will allow people to have a high quality and high speed mobile application, in an affordable way. This sentiment was echoed by Snaptu CEO Ran Makavy too, who pointed out that in developing nations in particular, mobile phones are more dominant than computers, particularly the mass market phones. By reaching out to these people, companies like Snaptu can increase the size of the market in a very significant fashion and added that this sort of device agnostic product was crucial to long term growth for content providers. The full quotes from the Snaptu blog are reproduced below:

Henri Moissinac, Head of Mobile Business, Facebook, said, “We are always looking to enable people to easily access Facebook wherever they are, on whatever device they are on. This new Facebook mobile application developed in close cooperation with Snaptu helps give more people the ability to stay connected through Facebook via a high quality and high speed mobile application on feature phones in an affordable way.”

Snaptu CEO Ran Makavy,said, “In parts of the world where mobile phones are more popular than computers and mass market phones are dominant, Snaptu is changing people’s lives. We are delighted to bring these people the best possible social networking experience, as well as the range of invaluable services within the app, which many people will have access to via their phone for the first time.”

“The Snaptu platform provides the complete technical and distribution structure to help publishers and service owners massively expand their mobile user base and unravel the immense monetization potential in the global market. We are delighted Facebook has joined the likes of LinkedIn and ESPN to offer an outstanding user experience to all mobile users, regardless of their device,” he said.

Tags Nokia Apps

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business