Top Story


Home >> Digital >> Article

Small screen & big screen properties exploited digital the best: IDMA 2013

Font Size   16
Small screen & big screen properties exploited digital the best: IDMA 2013

IDMA 2013 witnessed a stunning 856 entries across five broad categories namely Web, Mobile, Social Media, Language and Special Awards and across 52 out of 59 sub categories.

The screening council viewed each entry and measured it under various parameters, shortlisting 219 entries as the best works. Then top five nominations were selected based on top scores across all categories. Final winners will be selected out of the above mentioned top five nominations from each category.

Commenting on the quality of entries Radhika Shapoorjee, President, IPAN Hill + Knowlton Strategies (India) and IDMA 2013 jury member said, “It was a fantastic experience to see the diverse range of work being done in digital and social media. We have selected some very good entries by talent that will surely shape the future in India.”

Maxus India lead IDMA 2013 short list with 30 nominations and Viacom18 is leading from the clients’ end with 12 nominations.

The screening council expressed that the level of creativity and innovation indeed put them in a fix. The screening council consists of eminent industry stalwarts such as Abhishek Bharadwaj CEO, Erachnida; Avinash Joshi, Social Media Lead, Sapient Nitro, India; Alok Seth, Regional Marketing Manager, South Asia, Dow Jones; Bharat Malik, Country Manager, OMG India; Deepak Taneja, Head of Consumer Engagement, Nokia India; Dinesh Swamy, Digital Creative Leader, BBDO Proximity and many more…

Digital initiatives for various sectors were enrolled for the awards this year; however, broadcast media across digital emerged as one of the biggest trends in 2012. From social media to web, digital has been leveraged by both, small screen and big screen properties. Apps of various television series such as MasterChef India, Dance India Dance, MTV Roadies, Satyamaev Jayate, etc. were seen. ‘Gangs of Wasseypur’ and ‘Ferrari ki Sawari’ were some of the films that leveraged digital to the fullest.

“I had an interesting day at IDMA 2013. It was nice to see some very good work. Particularly in social media and personalisation, I saw some very impressive work. Overall, I’d like to see more consumer insights brought to the fore. Looking forward to IDMA 2014,” said Rajdeep Endow, MD, Sapient Nitro (India) and jury member of IDMA 2013.

Major brands such as Mahindra, Dainik Bhaskar, BMW X1, Micromax, Chevrolet India, Standard Chartered displayed glorious work and managed to make it to the shortlisted entries.

IDMA 2013 will conclude in a gala event on June 25 in Mumbai.

Tags Radhika Shapoorjee IPAN Hill + Knowlton Strategies Rajdeep Endow Sapient Nitro

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry