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Shopping Apps witnessed 54% growth in usage in 2017 - Report

18-January-2018
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Shopping Apps witnessed 54% growth in usage in 2017 - Report

The app economy is witnessing robust growth with the worldwide revenue from app stores expected to cross $110 billion in 2018. However, the time people spend on their apps is starting to stagnate, another report has found. In Flurry’s “State of Mobile 2017” annual wrap-up report, the firm reported that overall app session activity only grew 6 per cent from 2016 to 2017. That’s down from the 11 percent growth it reported at year-end 2016, and represents users spending an average of more than five hours per day on smartphones.
According to a report published by TechCrunch which quoted the Flurry’s findings, this declining growth in session activity means users are reaching a point where they can’t give up much more time out of their day to using apps. Instead, they’re shifting activity from older apps to newer ones. They’re spending time across a diverse variety of apps, too.
The report further states that 2017 has been the year for e-commerce to boom. Usage of shopping apps was up 54 percent from 2016 to 2017. However, App categories with declining trend in 2017 included Lifestyle and, surprisingly Gaming. Lifestyle apps saw the largest decline in growth, down 40 percent year-over-year. It also mentions that Android manufacturers made up two-thirds of all active devices in 2017, but Apple dominated individual market share with 34 percent of all active devices.
Another big winner in 2017 was the Media, Music, and Entertainment category, which saw 43 percent year-over-year growth in app usage as consumers increased their media consumption on mobile, while Netflix’s app generated the most revenue of any non-game app during 2017 – a position that Pandora had won for a quarter previously before being beat out for the overall top spot by Netflix, stated the report.

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