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Scanta reality app takes soft marketing to a dynamic virtual level

24-December-2016
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Scanta reality app takes soft marketing to a dynamic virtual level

Saluting Christmas, the season synonymous with gifting and happiness, Scanta has launched a unique, mixed reality based conceptualised App offering occasions and opportunities to experience real life happiness. Scanta turns into a virtual Santa, showering gifts to all those who walk into the cyber hub this festive week starting December 24. Scanta aims to turn soft marketing into a seamless experience dotted with surprises.

Scanta, an interactive robot, comes alive the moment one scans the marker and instantly takes the user on a virtual experiential tour that not only engages but also leaves the user with a complimentary gift at the end. 

Founded by Chaitanya Hiremath, the Scanta App promises to enhance the dynamic experience of a product, allowing the consumer to get a virtual touch and feel of the product. "Scanta is fun-filled virtual augmentation app that merges digital and physical worlds to give uniquely unparalleled experiences. It thrives to bridge the gap between virtual and real life. We are able to accomplish this through our interactive and immersive user experience. Scanta gives brand's an opportunity to interact in with their clientele in a fun and creative way across iOS and Android platform,” said Hiremath.

Coca-Cola India is the first brand to leverage this platform for Christmas and New Year 2016 at Cyber Hub.

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