Samsung India Electronics has lined up its latest range of mobile phones, which will hit the Indian market in the next eight to 12 months. In line with the company's commitment to offer the "ultimate communication experience," Samsung has presented revolutionary ways for consumers to communicate by introducing new features and concepts in mobile phones.
The range presents a number of 'firsts' in India like the first mobile phone with a hard disk drive and a space of 1.5 GB, the first 5 mega pixel camera phone with a 2-inch display in a QVGA TFD LCD screen, and the first 3.2 mega pixel camera phone with optical zoom.
Anuj Kapur, GM Telecom, Marketing and Infrastructure, Samsung Electronics India, said, "Our products are targeted at high-end consumers. We aim to provide value to the customer by giving extra services if they are paying extra. We are looking at expanding our consumer base by upgrading our technology and our current technological focus is in colour and camera."
"The consumers have been demanding more and more features in their phones. To address these needs of the consumers, we put together our consumer research, marketing, engineering and technology teams to create phones that will set trends in design and technology," H C Ryu, Director, Sales & Marketing, Samsung South West Asia.
The product range include SCH-S250 with 5 mega pixels camera, SPH-V5400 with a hard disk drive, SCH-B100 to support Satellite Digital Multimedia Broadcast with video recording and 2 Mega Pixel Camera, SCH-V600 video on demand phone and SCH-S230 3.2 mega pixels phone with optical zoom. For business consumers, Samsung introduced M500, which is equipped with mobile intelligent terminal Palm PDA with a transmission speed of 2.4 Mbps.
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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.