Top Story

e4m_logo.png

Home >> Digital >> Article

Reliance launches ‘One Nation, One Tariff’ at Re 1 per minute to anywhere in India

02-January-2006
Font Size   16
Reliance launches ‘One Nation, One Tariff’ at Re 1 per minute to anywhere in India

Reliance Infocomm has announced ambitious plans to break the circle barrier by launching its ‘One-Nation, One Tariff’ plan in which calls from Reliance IndiaMobile prepaid service from anywhere-to-anywhere across India will cost just Re 1 a minute.

Announcing the initiative, S P Shukla, President–Wireless, Reliance Infocomm, said, “It’s our New Year gift to our millions of subscribers. They can now exchange greetings without worrying much about the calling rate. Reliance has always been known for its customer-friendly tariffs. Coming close on the heels of the Lifetime Validity Voucher, this aggressive plan will further increase the options for our subscribers.”

The One Nation Tariff will be applicable on e-Recharge of Rs 1,100, inclusive of service tax. This e-Recharge comes bundled with 1,100 free SMSes that can be sent to any phone within the state.

A similar plan is available for postpaid subscribers, called New Joy 499, where subscribers can make calls to anywhere in the country to any mobile or fixed line phone at Re 1 a minute. A call to any Reliance India Mobile within the state will be for 40 paise a minute.

The new initiative comes close on the heels of Reliance Infocomm’s Rs 180 SMS top-up voucher that allows 18,000 SMSes that can be sent in six months.

Reliance Infocomm Ltd is the flagship company of Anil Dhirubhai Ambani Enterprises group, with 17 million subscribers. Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular