Top Story

e4m_logo.png

Home >> Digital >> Article

Reliance Communications launches mobile blogging

16-October-2006
Font Size   16
Reliance Communications launches mobile blogging

Reliance Communications has started providing the facility of posting pictures, videos and thoughts on one’s blog while on the move through one’s mobile phone. Though other service providers also allow blog postings through mobile phones, Reliance’s Mblog has created a special microsite where one can log in and view his blog.

To avail of this new service, Reliance Communications’ subscribers have to MMS/SMS their text, pictures or videos to the short code 1234. A return SMS specifies the subscriber password and the website URL for the blog. One can have a ‘buddy list’ specifically from the subscribers phonebook, including both Reliance and non-Reliance subscribers. Every time there’s a blog posted by the user, the ‘buddy list’ gets an SMS alert informing them to check out the blog on the specified URL.

To view the blog, one has to visit www.reliancecommunications.co.in/mblog and key in their password. The buddy list can be managed by visiting the website or alternatively through the messaging section of Reliance World. Subscribers who don’t have MMS or video capable handsets can send a text blog through an SMS to 1234 with the keyword Mblog followed by the text posting. A nominal fee of Rs 5 will be charged per MMS blog and Rs 3 per SMS blog.

“The community of bloggers in India is growing and we want to ensure that pictures taken on mobiles are not left just in the phones. They can now be shared through mobile blogging and we are quite optimistic that millions of our users will make use of this powerful medium. Mobile phones are very convenient and outnumber PCs or Internet users in India and lends nicely to community networking. Moreover, mobile blogging is simple, easier and faster,” said Mahesh Prasad, President, Application Solutions and Content Group, Reliance Communications.

The company has partnered with Hyderabad-based mobile content provider, IMI Mobile, for providing this service.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)