Home >> Digital >> Article

Reliance announces 3G rollout for four cities, wants a wire-free India

15-December-2010
Font Size   16
Reliance announces 3G rollout for four cities, wants a wire-free India

Reliance wants to create a wire-free India by 2015, a vision plan which might be even more ambitious, albeit also more unrealistic, than TRAI’s plan to provide broadband access to all by 2013.

The latest buzzword these days is 3G, though the actual national rollout of the service is going to be a slow and time consuming process, since none of the operators has 3G licenses in all 22 circles. The rollout will have to be implemented in the circles where the operators have permissions, and then they will need to form partnerships for other circles; so, while Vodafone, Airtel and Reliance are all talking about starting 3G services, we should expect some highly confidential negotiations between the stakeholders, and an actual rollout sometime near the end of 2011.

Most recently, Reliance has announced that it will be starting its 3G service in Delhi, Mumbai, Kolkata and Chandigarh. The company says that the rollout will take 100 days, which should place it very close to the date for Vodafone’s launch, while Airtel plans to carry out a rollout in select cities by the end of this month. This announcement by Reliance comes hot on the heels of their announcement of a new R-World (the mobile app marketplace by Reliance), which is set to take advantage of the value added services that can be provided by 3G. The company has also tied up with various stakeholders, including Nokia, to provide devices, infrastructure partners and application partners like Facebook to help provide a fully fleshed out ecosystem for 3G users.

Syed Safawi, CEO - Wireless Business, Reliance Communications, said, “The launch of Reliance 3G is an integral part of our Vision 2015 of creating a ‘Wirefree India’ built upon the ‘affordable 3G for All’ platform. Personalisation of services, simplification of tariffs and content rich portfolio on the Wireless Network will enable Reliance customers to get superior 3G service, significantly differentiated from others in the marketplace. Reliance 3G places us in a unique position with our suite of offerings covering 3G, CDMA, GSM and Mobile Broadband Data Services on the wireless platform.”

It could be argued that the reason that Reliance and other players are rushing to announce 3G rollouts and focusing on value added services is because they wish to allay fears that the majority of the 3G spectrum will be used to bolster voice services, which are underserved by the existing 2G spectrum. Whether this is going to happen or not, and whether 3G will be able to deliver the speed and reach which has been promised, remains to be seen and will only be clear by this time next year. However, industry experts suggest that providers need to focus on VAS otherwise they will not see a return on their investment in 3G, as the call rates are too low to meet current costs.

 

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon