Top Story


Home >> Digital >> Article

Reliance ADAG arm Zapak Entertainment to pump in $100 mn in gaming

Font Size   16
Reliance ADAG arm Zapak Entertainment to pump in $100 mn in gaming

Zapak Entertainment Ltd, a part of Reliance ADAG, has announced the launch of its casual gaming portal – – with Salman Khan as its brand ambassador. The company feels that online gaming is the next stop for the Indian audience and plans to invest $100 million in the gaming industry over the next three years.

Announcing the launch, Rajesh Sawhney, President, Reliance Entertainment Ltd, said, “With a 54 per cent population below 25 years of age, India is only getting younger. Therefore, gaming is an important part of our entertainment strategy and we are investing $100 million in this venture over the next three years.”

Speaking on the revenue model of the initiative, Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “In the first phase we are looking at earning revenues through advertising, and in the later stage, we will look at options like pay for download and subscription based gaming.”

Elaborating on the marketing plans for this initiative, Sharma said, “We will be using the traditional media in the initial stages with TVCs and because we are in the online market, we will be using the Internet medium extensively.”

The company, along with the casual games portal, plans to develop Massively Multiplayer Online Role Playing Games (MMORPG) as well as Massively Multiplayer Online First Person Shooter (MMOFPS). They will be developing these games in collaboration with international game developers.

Also read:

The big game: Reliance Entertainment to invest $100 m in gaming business, first portals by Diwali

Reliance Entertainment launches beta version of its gaming portal,

Quasar Media wins Reliance Gaming’s online advertising account worth Rs 15 crore


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.