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Font Size   16 invests in, an SMS content sharing social community India Ltd has invested an undisclosed sum in The investment is part of Rediff’s strategy to encourage young and promising start-up companies to innovate and build world class products that would be mutually beneficial. allows users to post their SMSes on its website and share them with their friends on phone, email and on various other popular social networking platforms for free.

Ajit Balakrishnan, CEO and Founder of, said, “We are delighted to extend our support to promising start-up companies such as, as their concept is built around forming social communities using the mobile medium, which is fast becoming popular amongst the young Indian users.”

Rahul Gupta, CEO & Founder,, said, “We are very excited with the early success of our concept, and the response from our community has been extremely encouraging. Our vision is to create the best and the largest SMS sharing community in India, and Rediff’s investment will help us to execute our vision.”, which is rapidly becoming popular amongst the young and fast growing mobile population in India, was launched in October 2007.


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