Home >> Digital >> Article

Reckitt Benckiser shows the pace with new mobile racing game

22-August-2011
Font Size   16
Reckitt Benckiser shows the pace with new mobile racing game

Stepping up the momentum to drive corporate awareness among early careers as well as potential employees in a fun and informal way, Reckitt Benckiser (RB) has announced the launch of ‘Turbo Racer’, a new online game and a free mobile racing game app.

Part of its corporate awareness campaign, Reckitt Benckiser has been driving its core agenda to attract young talent through a series of online and offline campaigns. Some of the most recent and innovative online activations from RB include online games such as ‘poweRBrands’ and ‘UrbAN THRILL’. RB claims ‘UrbAN THRILL’ has already reached over 490,000 plays organically in the first three months.

Chander Sethi, Chairman and Managing Director, Reckitt Benckiser, divulged, “Reckitt Benckiser is a very dynamic place to work at. ‘Turbo Racer’ showcases the spirit of our fast pace, challenging and dynamic corporate culture in a fun way. RB as a business is very fast paced; the use of a racing game is a great idea to help people make the connection with RB and the speed at which our business operates. The organisation thrives on its core values of innovation and entrepreneurship which taps the maximum potential of employees.”

‘Turbo Racer’ is a game that challenges the gamers’ racing skills. The player navigates a kite, which flies through a young student’s home track steering around RB Powerbrands like Durex, Veet and Finish and French’s.

The game has been designed and developed by LOOP.

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the company’s vision for the Indian market

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games