Top Story


Home >> Digital >> Article

Reckitt Benckiser forays into digital space with ‘powerRBrands’

Font Size   16
Reckitt Benckiser forays into digital space with ‘powerRBrands’

Reckitt Benckiser claims to have become the first FMCG company to launch a social media game on Facebook with poweRBrands. poweRBrands gives players the unique opportunity to test their marketing and business ability, learn strategy and decision making skills, and be introduced to the unique culture and challenges that face Reckitt Benckiser marketers every day.

Speaking on the initiative, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India, said, “Until recently, Reckitt Benckiser has focused communications on our enviable portfolio of iconic ‘power brands’. However, over the last 2-3 years, we have been developing a series of initiatives to reach out to talented students and people early on in their career. We aim to show them how Reckitt Benckiser operates, demonstrate the global nature of our operation, and underline the Reckitt Benckiser culture and how it differs from most other FMCG companies. We are looking to push the boundaries and find innovative, effective ways to communicate – particularly with the 18-30 age group. poweRBrands is a great way to demonstrate, in a fun environment, the exciting opportunities the company offers. The game is the logical ‘next step’ in building a strong online presence and totally in keeping with our commitment to continuing innovation.”

poweRBrands is designed to mirror the real life experience of being a marketing executive in a leading edge company. Joining the virtual Reckitt Benckiser as a marketing executive, the player progresses through a combination of tasks and teamwork, climbing the corporate ladder to become a global ‘President’.

The game is supported by a Facebook fan page, where players will be able to exchange news and catch up on game changes and innovations. They will also be able to give feedback, provide ideas for new themes, and get all the latest information on poweRBrands.

Reckitt Benckiser (India) Ltd, formerly known as Reckitt & Colman (India) Ltd, in India, has brands like Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, and Clearasil, to name a few. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube