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Quick Five with Debadutta Upadhyaya

05-November-2012
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Quick Five with Debadutta Upadhyaya

It is a tough task managing one’s personal and professional lives successfully. With the aim to help the working population of the country save time and run errands easily, Right Angle Web (RAW) has launched Timesaverz, ‘to make life easy’.

Debadutta Upadhyaya, Co-Founder & CEO, Timesaverz, said that the idea of providing certified and reliable helpline was born from her personal experiences as a working woman. The aim of the e-service portal is to address the very big need gap experienced by most working people in metros.

In conversation with exchange4media, Upadhyaya shares the rationale behind setting up Timesaverz, their business structure and the road ahead.

Please shed some light on your business model?
Our business model is very simple – Timesaverz is a platform that connects people to service providers. We have an assorted base of partners from whom we have procured a lot of resources and services. For instance, there are individuals, organisations as well as brands, which provide us with various services and products. We have a revenue share model with our partners, thus, whatever we receive from customers, is shared with them accordingly.

Please elaborate on the services Timesaverz provides?
We majorly provide three basic services – household essential purchases, home maintenance and one-time services. In the household essential purchases segment, users can buy everything on their monthly shopping list online. They can also keep a record of their purchases and get it delivered every month on the same date.

Before the launch of the website, we conducted a research and discovered that most of the working population spends a lot of time not only in shopping for their house, but also in co-ordinating various other errands. Thus, we provide them the home maintenance rack. In this segment, we provide services such as bill payments on time, gadget installation and regular servicing, computer-related services, and so on.

We also provide one time services to our users to finish odd jobs that come up anytime. From delivering a parcel to personal shopping and tax filling, users can get help from Timesaverz for any such errands.

How do you manage the logistics for Timesaverz?
For the household sector, we have logistical management, but for services we have tie-ups with a lot of agencies across Mumbai. These agencies are certified in terms of security and the services that they offer. Our service model is based on an annual maintenance contract and thus, we have a revenue share in what we get from the customers for the service providers.

How do you plan to leverage Diwali to increase traction for the website?
On the lines of our website’s objective, which is saving people’s time, we have designed a scheme. In metros, sending Diwali gifts and wishes to your near and dear ones becomes very difficult owing to the lack of time due to hectic schedules. Thus, we have designed Diwali hampers, which people can select as per their choice and gift it to their loved ones. So, even if you are physically not present, your gift will reach on time. A number of corporates have taken up this scheme and we are delivering gifts on behalf of them to their employees’ residence with a personalised note to their family, thanking them for their support.

Where do you see Timesaverz three years from now? What are your future plans for the website?
Three years down the line, the entire working population in India should see Timesaverz as their only stop for all household solutions.

Right now we service only in Mumbai. Thus, we plan to do the best of what we have launched right now, gain trust of our consumers in Mumbai and then spread our wings to other metros. We have growth plans that are being structured in terms of providing more services and covering more area. Timesaverz has a very stringent policy in terms of taking partners or agencies on board because while providing our users with services, we have to be sure of whom we are introducing our clients to.

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