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Prabhat Khabar, Mauj Telecom in strategic tie-up to offer wireless content

20-March-2006
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Prabhat Khabar, Mauj Telecom in strategic tie-up to offer wireless content

'Prabhat Khabar', Jharkhand's leading newspaper, and Mauj Telecom have tied up to offer SMS services on the 7007 short code.

K K Goenka, Vice-President, Prabhat Khabar, said, "We are very happy to launch mobile/ SMS related services and mobile entertainment content for our esteemed readers. We are also very happy that we are partnering with Mauj Telecom, India's biggest and largest player in this space, to make available this service. Mobile platform enables Prabhat Khabar to constantly interact with its readers. We are planning to launch news, astrology, ringtones, SMS greetings, festival specials, reverse auction, games, wallpapers, themes, subscription services, movie ticketing, voice portal, mobile commerce and innovative contests, opinion polls, etc. Our advertisers can also use our SMS short code on 7007 and benefit from it."

Arun Gupta, CEO, Mauj Telecom, said, "We are very excited with this partnership. The immense reach of Prabhat Khabar in Bihar, combined with the technology and content of Mauj, will surely result in an extremely successful wireless service and get large volume of responses from the readers. Wireless promotions and SMS formats are sure to create excitement and involve readers' participation in a big way. Wireless activity will bring immediate interactivity, leading to increased reader satisfaction and loyalty."

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