Top Story

Home >> Digital >> Article

Politweets: #GujaratElections creates a stir on Twitter

Font Size   16
Politweets: #GujaratElections creates a stir on Twitter

Twitter as a social messaging tool presents great opportunities for political candidates to create branding, exposure and word-of-mouth advertising. Similarly, its popularity among the masses is almost unquestionable. They make it a point to tweet their mind on who they believe should win and it also becomes a great metric of measuring a candidate’s popularity. The Gujarat Elections were no different with over 1.9 million mentions of the #GujaratElections2017 on Twitter since December 1, 2017.

PM Modi emerged as the most mentioned personality while Vijay Rupani as the most mentioned candidate on Twitter. The most talked about topics were development, religion, Hindutva and GST. This was also the first time that Twitter introduced live streaming of the elections in India, adding more ways for people to watch the #GujaratElection unfold in real-time. A lot of jokes and memes, as always, also erupted after the results were out which brought out the lighter side of the Gujarat Elections.

Despite the fact that the Elections occurred in one State of India, i.e. Gujarat, discussions on Twitter on December 18, the final results day, were vibrant all over the country and even worldwide. People all over the world leveraged Twitter to see what’s happening in India as the nation develops as a cultural, economic and political force to be reckoned with. The most mentioned hashtag was #GujaratElection2017. Among the top 10 Retweeted Tweets, five of them were Hindi Tweets, suggesting rising interest in local language conversations on Twitter.

Top 10 Retweeted Tweets in relation to the Gujarat Elections

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man