Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

PM Modi rolls out Twitter Samvad; Tweet-powered digital governance service as part of Digital India initiative

25-March-2015
Font Size   16
PM Modi rolls out Twitter Samvad; Tweet-powered digital governance service as part of Digital India initiative

Indian Prime Minister Narendra Modi (@narendramodi) took another step in his Digital India initiative by launching ‘Twitter Samvad’, a service aimed to boost the nation’s e-governance plans by helping government bodies and leaders communicate directly with citizens on a daily basis via Tweets and SMS on their mobile devices.

Through Twitter Samvad, every day a set of curated Tweets will be delivered from the government and leaders’ accounts to mobile users across the country as SMS. Updates on government services, policies and activities can be delivered to any user with a mobile device signed up for the service with each of the 16 launch partners. Anyone with a mobile phone, with our without a data plan, can register for the service by giving a missed call to a unique number for each of the partners.

Twitter Samvad can also be used during the time of emergency with the ability to deliver live updates by government bodies including time sensitive information like law and order situations as well as details about any rescue efforts.

Twitter CEO Dick Costolo, who met Prime Minister Modi to discuss areas of collaboration, said, “Based on Indian technological innovation, Twitter Samvad is dedicated and specially built for the largest democracy of the world. The Lok Sabha election of 2014 was the first-ever Twitter Election in India and we want to continue contributing to the development of digital governance in India. As part of the Prime Minister’s Digital India initiative, this Tweet-powered service enables citizens to be the first to know about the government’s actions by receiving political content in real-time on their mobile devices anywhere in the country.”
The company is demonstrating its commitment to the Indian market by launching Twitter Samvad during the Twitter CEO’s first-ever visit to India. Rishi Jaitly, Twitter’s Market Director for India and Southeast Asia, said, “We are proud to have launched a service here that is for the people and of the people. This can eventually give every political leader and every government organization a mobile microphone to connect with each Indian, whether in Imphal or in Diu or in Leh or in Pudducherry.”

Twitter Samvad is based on the platform provided by ZipDial, an Indian company recently acquired by Twitter, making this the company’s first Indian service launched using indigenous technology.

Here is a list of a 16 government partners who are participating in the launch of Twitter Samvad:

Accounts

Description

Phone Number

@NarendraModi

Personal account of Indian Prime Minister, Shri Narendra Modi

011 3006 3006

@PMOIndia

Official account of the Prime Minister of India, Shri Narendra Modi

011 3006 3007

@adgpi

Official account of Additional Directorate General of Public Information, IHQ of Ministry of Defence

011 3049 6116

@RailMinIndia

Official account of the Ministry of Railways

011 3049 6222

@anandibenpatel

Personal account of Anandiben Patel, Chief Minister of Gujarat

011 3049 6050

@CMofKarnataka

Official account for the Chief Minister of Karnataka, Siddaramaiah

011 3049 4737

@CPBLR

Official account for Mr. M N Reddi, IPS, Commissioner of Police, Bengaluru City

011 3049 5141

@BlrCityPolice

Official account for Bengaluru City Police

011 3049 5242

@blrcitytraffic

Official account for Bengaluru City Traffic Police

011 3049 5464

@ncbn

Personal account of N Chandrababu Naidu, Chief Minister, Andhra Pradesh,

011 3049 5767

@TelanganaCMO

Official account of Chief Minister of Telangana, Kalvakuntla Chandrashekar Rao

011 3049 5868

@YadavAkhilesh

Personal account of Akhilesh Yadav, Chief Minister of Uttar Pradesh

011 3008 3380

@UPGovt

Official account for the Government of Uttar Pradesh

011 3049 6353

@NitishKumarJDU

Personal account of Nitish Kumar, Chief Minister of Bihar

011 3008 2828

@MamataOfficial

Personal account of Mamata Banerjee, Chief Minister, West Bengal

011 3008 3333

@MeaIndia

Official account of Ministry of External Affairs, India, Syed Akbaruddin

011 3049


Here’s how Twitter Samvad will work for users:

?     Users will have to give a missed call to each of the numbers listed above to follow each of their Twitter accounts. For example, for Prime Minister Narendra Modi, the number is 011 3006 3006.

?     Immediately after placing the missed call, users will start to receive a curated set of Tweets throughout the day keeping them in touch with leaders and government agencies.

?     In case of emergency or urgent public announcements, account owners (leaders, government agencies, disaster management cell) can instantly send an update on a given situation to all registered users.

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey