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Pizza Hut calls for social media pitch

03-September-2010
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Pizza Hut calls for social media pitch

In a bid to capitalise on the digital medium, Pizza Hut India has called for a social media pitch, according to senior sources in the industry. Pizza Hut has invited digital agencies to present their new-age ideas on how the brand can be managed on networking websites, where consumers and potential customers come together to discuss their choices, likes and dislikes.

It is believed that Pizza Hut is scouting for a dedicated agency that can handle its presence on Facebook and manage the fan page, which is currently being handled in-house. The website, too, has been created by the internal team at Pizza Hut India with the help of creatives by an independent digital agency.

The pitch, which is believed to be in its final stage, is unique in the sense that it falls in the category of those rare occasions when a brand specially looks for a separate digital agency to handle its social media presence. As such, it becomes important from the point of view of both advertiser and the existing agencies on the roster of the client.

Pizza Hut is already looking bullish with its plans in this field of communication. The company recently executed a ‘never-before-like’ activity on its official Facebook fan page, which has over 25,000 fans. It premiered its ‘Hot Dot’ TVC on August 18, 2010, before going on-air on TV channels across the country on August 20.

Currently, Mindshare (a GroupM agency) is handling the media buying and planning for Pizza Hut, while JWT India is the creative agency on board, which had retained the account in October 2009 following a multi-agency pitch.

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